Apr 2022 – Jun 2025

• Led the complete end-to-end design of the Xero Payroll switching wizard which achieved a 62% reduction in onboarding time (from 17min to 6:30min) increasing product adoption and stickiness.
  
• Proactively collaborated with cross-functional design teams to advocate for an aligned payroll setup experience, influencing future product strategy to ensure a singular, more intuitive onboarding journey.
  
• Championed a critical user experience improvement by demonstrating a flawed first-time experience that successfully influenced Product Management to pause release and secure time for a more supportive, trust-building onboarding experience.
  
• Improved comprehension of National Minimum Wage calculations in a legacy product area that helped users to identify and correct underpayments.
  
• Pioneered a year end payroll checklist, resulting in a 10% increase in user satisfaction, a decrease in customer support cases, and a reusable design pattern.
  
• Self initiated and facilitated ‘rolodex’ ideation sessions across disciplines to teach good design practices, ideate new product opportunities, and directly influence roadmap development.

Aug 2018 – Apr 2022

• Led foundational research and design for a complex initiative to redefine ‘client’ relationships across three disparate products, producing widely adopted internal models that directly influenced future product strategy and enabled critical database consolidation.
• Developed and utilised a unique cartoon-based storytelling method to visualise the complex ‘jobs to be done’ for accountants, which became a key tool for educating new hires and cross-functional teams, significantly improving shared understanding and product alignment.
• Secured business support and showed project progress by illustrating the complex process of combining two products together and align cross functional team objectives.
• Leveraged HTML/CSS in Codepen to create high-fidelity prototypes for faster user testing, significantly streamlining design validation.
• Won customer’s ‘People’s Choice’ award with a highly adopted link attachment feature that centralised tax calculations for easier reviewing.
• Won runner-up in a company hackathon by demonstrating with a lo-fi prototype how redefining the ‘client’ model could fundamentally improve multiple product areas, directly changing the approach for future development teams.

Aug 2021 – Jun 2022

• Collaborated with CEO to define the Minimum Viable Product for a new responsive web application, strategically prioritising features to address a critical user need in complex healthcare coordination.
• Secured over 10,000 NZD in initial investment funding by proving market opportunity by presenting validated mobile mockups.
• Led user research to deeply understand challenges faced by parents managing children’s appointments, ensuring design solutions directly addressed core pain points and fragmented healthcare information.

• Played a key role in the implementation of a new design system based on Atomic Design principles and the creation of a functional prototype.
• Conducted comprehensive user research, including card sorting, tree testing, and guerrilla usability testing, to validate a new information architecture and gather critical insights for the Patient Portal redesign.
• Performed in-depth competitor analysis of patient portals, mapping market offerings against customer needs to inform strategic product decisions and prevent redundant feature development.